Free articles explain ChatGPT Ads. This is built for planning your first campaign.
A practical 12-page guide and a companion Excel calculator for Indian marketers who want a structured starting point before testing the channel.
No subscription.
PDF guide + Excel calculator
Free information is useful. Preparing a campaign is a different task.
Public explainers help you understand a new advertising platform — who sees the ads, how the auction works. That's genuinely useful, and it's freely available.
Actually preparing to test a channel is a different task: organizing campaign decisions, creative preparation, budget planning, and launch steps. This kit brings those practical resources together in one place.
What's inside
Five practical categories
The actual templates and instructions are in the kit.
Campaign foundations
The structure and mechanics relevant to planning a first campaign — how targeting works, how a campaign is organized.
Setup & preparation
Resources for getting your account and creative ready before you launch.
Targeting & creative
Practical frameworks and starting points across several business categories, built around the platform's format.
Budget planning
A companion Excel calculator for modelling your campaign budget and estimating cost per click and cost per impression before you spend.
Measurement & launch
Preparation guidance for tracking your results and the first stage after you go live.
A look inside
A look inside the kit
Structure and layout — not the full content.
Campaign guide — 12-page PDF
First Campaign Kit
A practical guide for planning your first ChatGPT Ads campaign.
Contents
Inside a page (cropped)
Budget calculator — interactive Excel workbook
The calculator
The calculator
Plan the numbers before you spend.
The companion Excel workbook helps you model your campaign assumptions before you commit budget. Enter your own numbers and see the estimates update.
- CPC estimates
- CPM estimates
- Budget modelling
- Break-even analysis
Included with the kit
Live formulas — your own numbers
Your purchase includes
What you receive
First Campaign Guide
12-page PDF
Budget Calculator
Interactive Excel workbook
Who this is for
Good fit for
- + Indian marketers preparing to test the channel
- + Freelancers working with advertising clients
- + Small business owners
- + D2C founders
- + People looking for practical campaign preparation resources
Not for
- − People looking for a general AI marketing overview
- − People expecting guaranteed advertising results
- − People looking for a broad ChatGPT tutorial
- − People who expect every template and detail shown on this page before buying
Before you buy
ChatGPT Ads is new. Will this information become outdated?
The core mechanics and campaign structure are platform fundamentals and don't change week to week. Numbers like starting bids are early estimates and labelled as such — the calculator is built so you can update them yourself as the platform matures. If something structural changes, I'll send buyers the corrected pages.
How much budget should I prepare before testing?
The platform's own minimum is ₹725/day, with a starting CPC range of $3–5. The calculator uses these as a baseline so you can model your own break-even CPC before you spend anything.
What happens if the platform is not available to me yet?
ChatGPT Ads is rolling out access in stages. If you don't have access yet, the setup section covers what to prepare in the meantime, and the templates and calculator are still useful for planning before you're live.
How is this different from Meta or Google Ads?
Different auction, different targeting model, different creative limits. The kit is written specifically for how ChatGPT Ads ranks and serves ads, not a Meta or Google playbook with the labels swapped.
Can service businesses use this?
Yes. The targeting and creative frameworks cover service-based categories directly, and the calculator works the same whether you're selling a product or booking a consultation.
ChatGPT Ads India
First Campaign Kit
Start your first test with a clearer plan.
A structured guide and companion calculator for marketers who want to move from reading about the channel to preparing a campaign.
one-time
Get the First Campaign Kit —